Scenario: Indy Bats, LLC
Indy Bats, LLC is looking for new markets. Matt Johnson has been appointed head of a special task force that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies.
-If Matt wants to estimate an emerging market's spending capacity, he should focus on the ________.

Question

Quizplus · Accepted Answer

To estimate an emerging market's spending capacity, Matt should focus on the population in the middle class. This is because the middle class has more disposable income and is more likely to purchase consumer products, which are the main products of Indy Bats, LLC. Focusing on other socio-economic classes may not provide an accurate estimate of spending capacity or demand for the company's products.