Culture is causing people's needs and preferences to converge throughout the world.
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Q2: All company and product brand names are
Q3: The value customers obtain from a product
Q4: Counterfeit goods damage the image of a
Q5: Product names seldom offend people in international
Q6: Product standardization is more likely when nations
Q8: A brand name can function as legal
Q9: A brand name is central to a
Q10: Because national image is a fixed variable
Q11: A brand name is the name of
Q12: A strong brand can become a company's
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