Brand names ________.
A) are central to a product's personality and the image the product presents to buyers
B) inform buyers about a product's source
C) protect customers and producers from copycat products
D) all of the above

Question

Quizplus · Accepted Answer

Brand names serve multiple purposes. They help create and convey a product's personality and image to buyers, while also informing them about the product's source. At the same time, brand names protect both customers and producers from copycat products. Therefore, option D, "all of the above," is the correct answer.

Brand Names ________