A(n) ________ brand image is increasingly important as more consumers and businesspeople travel internationally.
A) consistent global
B) segmented national
C) adaptive
D) strategic

Question

Quizplus · Accepted Answer

As more consumers and businesspeople travel internationally, a consistent global brand image becomes increasingly important. This ensures that the brand is recognized and understood across different countries and cultures. segmented national, adaptive, and strategic brand images may not be as effective in international markets.

A(n) ________ Brand Image Is Increasingly Important as More Consumers