Efforts by a company to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing are called its ________.
A) marketing objectives
B) distribution policies
C) promotion mix
D) value density

Question

Quizplus · Accepted Answer

The efforts mentioned in the question, personal selling, advertising, public relations, and direct marketing, are all part of the promotional mix in marketing. Therefore, the correct answer is C - promotion mix.

Efforts by a Company to Reach Distribution Channels and Target