Because it is so costly, a ________ strategy is not common.
A) product/communications extension
B) product adaptation/communications extension
C) product extension/communications adaptation
D) dual adaptation

Question

Quizplus · Accepted Answer

Dual adaptation involves both adapting the product and its marketing communications to the local market, which can be very costly. As a result, it is not a common strategy. The other choices either only involve adapting one aspect (product or communications) or are less costly strategies.

Because It Is So Costly, a ________ Strategy Is Not