A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n) ________.
A) intensive channel
B) push strategy channel
C) exclusive channel
D) pull strategy channel

Question

Quizplus · Accepted Answer

An exclusive channel is a distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers. This is a strategy commonly used for luxury or high-end products to maintain the exclusivity and perceived value of the brand.

A Distribution Channel in Which a Manufacturer Grants the Right