Scenario: Scooters, Inc.
Scooters, Inc. is a producer of pricey scooters. The company's profits come mostly from sales of its luxury line that caters to the rich and famous, similar to the Vespa. Ben Driven, vice president of marketing for Scooters, Inc. has been asked to review the company's worldwide pricing strategy.
-Because Scooters, Inc. caters to a very narrow niche of wealthy individuals, the CEO is interested in implementing a worldwide pricing scheme. However, Ben knows that this could be difficult if ________.
A) production costs are not the same from market to market
B) currency values are fluctuating
C) distribution costs vary between markets
D) all of the above

Question

Quizplus · Accepted Answer

A worldwide pricing scheme would require consistent production costs, stable currency values, and uniform distribution costs across all markets. If any of these factors vary from market to market, it would be difficult to implement a uniform pricing strategy. Therefore, all of the above options are correct.

Scenario: Scooters, Inc. Scooters, Inc. Is a Producer of Pricey Scooters. the Company's