A company that succeeds in combining a low-cost position with a high-quality product can gain a tremendous competitive advantage in its market.

Question

Quizplus · Accepted Answer

By offering a high-quality product at a low-cost, a company can attract price-sensitive customers who are also looking for quality. This can help the company gain a competitive advantage against rivals who may offer either high-quality or low-cost products, but not both. By combining both factors, a company can differentiate itself and potentially capture a larger market share.

A Company That Succeeds in Combining a Low-Cost Position with a High-Quality