Scenario: Frankfurter Friday
Betty Cleveland is the vice president of Frankfurter Friday, a highly successful hot dog joint in Oceania. Her company decides to expand to Asia and identifies China as the ideal market. Before she leaves for China, she studies their culture extensively and discovers that the number four is considered extremely unlucky, that not everybody is fluent in China's official language-Mandarin-and that punctuality is a highly valued trait in the country.
-When selecting employees to help her establish their chain in China,she decides not to transfer Craig,as he believes that the people of China are less competent and skilled than the people of his country.What trait does Craig display?

Question

Quizplus · Accepted Answer

Craig is subscribing to ethnocentrism by believing that his own country's population is superior to that of China. This type of thinking often leads to a lack of cultural sensitivity and could potentially harm the company's success in a new market. Betty Cleveland made the right decision by not transferring Craig to China.

Scenario: Frankfurter Friday Betty Cleveland Is the Vice President of Frankfurter Friday, a Frankfurter