Scenario: Better Mousetrap Inc.
Better Mousetrap Inc. is a manufacturing company that sells pest control products. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U.S. market. Senior Vice President Marc Wallace, even recommended expanding sales overseas in order to increase company revenues.
-In reviewing his fulfillment process,Jack realizes that different customers opt for different types of shipping based on their preferences.Which of the following would most likely help Jack provide better shipping service to his customers?
A) introduce overnight delivery but at a very high cost
B) reduce costs by implementing a cheaper but slower delivery method
C) implement a universal delivery method to capitalize on efficiency gains
D) offer customers a choice of delivery methods with different speeds and costs

Question

Quizplus · Accepted Answer

Offering customers a choice of delivery methods with different speeds and costs would allow Jack to provide better shipping service to his customers by accommodating their preferences. This makes it more convenient for customers to choose a shipping method that fits their needs and budget, potentially increasing customer satisfaction and loyalty. A and B are not the best options as they limit customer choice and may not consider varying customer needs. C may improve efficiency but could result in a one-size-fits-all approach that may not cater to all customers' needs.