During which of the following stages of the international product life cycle theory does high purchasing power and buyer demand in an industrialized nation encourage a company to design and introduce a product concept?
A) product decline stage
B) new product stage
C) maturing product stage
D) standardized product stage

Question

Quizplus · Accepted Answer

The new product stage is when a company designs and introduces a product concept, often in response to high purchasing power and buyer demand in an industrialized nation. This is the first stage in the international product life cycle theory. The other stages are maturing product stage, standardized product stage, and product decline stage.

During Which of the Following Stages of the International Product