During which stage of the international product life cycle theory does demand rise and remain sustained for a fairly lengthy period of time?
A) product decline stage
B) new product stage
C) maturing product stage
D) standardized product stage

Question

Quizplus · Accepted Answer

Demand rises and remains sustained for a fairly lengthy period of time during the maturing product stage of the international product life cycle theory. This is because the product has established itself in the market, and competitors have entered as well, leading to a more stabilized level of demand.

During Which Stage of the International Product Life Cycle Theory