Which of the following strategies is appropriate for companies in industries where buyer preferences do not converge across national borders?
A) retrenchment strategy
B) global strategy
C) multidomestic strategy
D) mass customization strategy

Question

Quizplus · Accepted Answer

The multidomestic strategy is appropriate for companies in industries where buyer preferences do not converge across national borders. This strategy involves decentralizing operations and customizing products and marketing strategies to meet the specific needs of each local market. This allows the company to better adapt to local cultures, regulations, and preferences, which is important when operating in diverse markets. A global strategy (B) is more appropriate when there is a worldwide convergence of customer needs and preferences. Retrenchment strategy (A) involves cutting back on operations in order to focus on core activities and may not be suitable for companies seeking to expand into diverse markets. Mass customization strategy (D) involves tailoring products to individual customer preferences and may not be effective in markets where preferences and cultures vary significantly.

Which of the Following Strategies Is Appropriate for Companies in Industries