The main benefit of a multidomestic strategy is that it ________.
A) exploits scale economies in product development and marketing
B) is cost-saving due to product and marketing standardization
C) takes advantage of location economies
D) responds quickly and effectively to emerging buyer preferences

Question

Quizplus · Accepted Answer

A multidomestic strategy allows a company to adapt its products and marketing strategies to specific local conditions, enabling it to respond quickly and effectively to local buyer preferences.

The Main Benefit of a Multidomestic Strategy Is That It