According to value-chain analysis,marketing and sales are considered as ________.
A) tertiary activities
B) primary activities
C) support activities
D) core competencies

Question

Quizplus · Accepted Answer

Marketing and sales are considered as primary activities in value-chain analysis, along with inbound logistics, operations, outbound logistics, and service. These activities are directly involved in the creation and delivery of a product or service, and are essential to the overall success of the business. Support activities, on the other hand, provide indirect support to the primary activities and include procurement, technology development, human resource management, and infrastructure. Core competencies are unique strengths or abilities that a company possesses, which are difficult for competitors to replicate.

According to Value-Chain Analysis,marketing and Sales Are Considered as ________