Companies that typically design promotional campaigns and advertising strategies at their headquarters are most likely to follow a ________ strategy.

Question

Quizplus · Accepted Answer

Headquarters of companies are responsible for designing promotional campaigns and advertising strategies for their entire global market, hence they are most likely to follow a global strategy. This involves creating a standardized message and approach that can be used in all regions and markets where they operate. This ensures consistency in the brand message, image, and positioning, creating a strong global brand identity.

Companies That Typically Design Promotional Campaigns and Advertising Strategies at Their