Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations. The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences. This strategy aims at creating value for its customers.
-Which of the following is a primary activity that creates value for Beanstalk's customers?

Question

Quizplus · Accepted Answer

Inbound logistics involve activities related to transporting and receiving inputs from suppliers, which directly impact the quality and availability of products for customers. Therefore, it is a primary activity that creates value for Beanstalk's customers. Firm infrastructure, procurement, and human resource management are important support activities, but they do not directly create value for customers.

Scenario: Beanstalk International Beanstalk International Is a Rapidly Growing Company with Well-Established Subsidiaries