A focus strategy works best with mass-marketed products aimed at price-sensitive buyers.

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A focus strategy is a strategy that targets a specific niche or segment of the market with specialized products or services. It is most effective when targeting a segment with unique needs or wants, where a company can differentiate itself and provide tailored solutions. This approach is not necessarily focused on price, but rather on meeting the specific needs of the target market. Mass-market products aimed at price-sensitive buyers are more suited to a cost leadership strategy, where the focus is on reducing costs to offer a lower price than competitors.

A Focus Strategy Works Best with Mass-Marketed Products Aimed at Price-Sensitive