Companies involved in more than one line of business must first formulate a ________ strategy.

Question

Quizplus · Accepted Answer

When a company is involved in more than one line of business, it needs to formulate a corporate-level strategy that addresses how each business unit fits into the overall company mission and how to allocate resources among them. Business-level strategy pertains to how each individual business unit competes within its specific industry, department-level strategy focuses on the goals and operations of a particular department, and global-level strategy is concerned with expanding operations beyond domestic borders.

Companies Involved in More Than One Line of Business Must