The first step in the screening process for potential markets and sites is to ________.
A) select a favorable market or site
B) measure the market or site potential
C) identify the basic appeal of a market
D) assess the national business environment

Question

Quizplus · Accepted Answer

The first step in the screening process is to identify the basic appeal of a market. This involves understanding the characteristics of the market such as size, growth potential, competition, and demographics. Once the basic appeal has been assessed, more detailed analysis can be conducted to measure the actual potential of the market or site. Therefore, options A, B, and D are either too specific or too broad to be the first step in the screening process.

The First Step in the Screening Process for Potential Markets