Which of the following steps of the market screening process involves examining the cost of transporting goods?
A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site

Question

Quizplus · Accepted Answer

The step that involves examining the cost of transporting goods is the assessment of the national business environment. This includes analyzing factors such as transportation infrastructure, distribution channels, and logistics costs within a country or region.

Which of the Following Steps of the Market Screening Process