Scenario: Chong's Analysis of International Markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.
-Which stage of the market-screening process is John involved in,while examining government regulations and bureaucracy in a market?

Question

Quizplus · Accepted Answer

Examining government regulations and bureaucracy falls under the assessment of the national business environment stage in the market-screening process. This stage involves identifying factors such as economic conditions, market size, legal and regulatory environment, cultural and social factors, and infrastructure that affect doing business in a particular market.