Companies usually modify or adapt elements of their marketing plan to be used in different markets in which they sell their products.

Question

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Companies often have to modify different aspects of their marketing plan such as pricing, promotion, and distribution strategies to cater to the cultural and social preferences of various markets they target. This is known as localization or adaptation. It helps the company to better connect with the target audience and improve their chances of success in that specific market.

Companies Usually Modify or Adapt Elements of Their Marketing Plan