When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.
A) per capita private consumption
B) GDP
C) total population
D) percentage of a market's population in the middle class

Question

Quizplus · Accepted Answer

Market intensity is typically estimated from the per capita private consumption, as it reflects the average spending power of individuals in the market.

When Developing a Market-Potential Indicator for an Emerging Market,market Intensity