Scenario: Indy Bats LLC
Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies.
-If Matt wants to estimate an emerging market's spending capacity,he should focus on the ________.

Question

Quizplus · Accepted Answer

The spending capacity of an emerging market can be estimated by identifying the size and growth of the middle class. As the middle class grows, disposable income and purchasing power increase, leading to higher demand for consumer products. Therefore, Matt should focus on the population of the middle class in each emerging market to determine their spending capacity.