The single greatest advantage of ________ is the ability to collect vast amounts of data in a single sweep.

Question

Quizplus · Accepted Answer

Survey research allows for the collection of data from a large and diverse sample of participants, which is not possible with focus groups, consumer panels, or interviews. This enables researchers to gather a vast amount of data in a single sweep, making survey research the best choice for this advantage.

The Single Greatest Advantage of ________ Is the Ability to Collect