Scenario: Owen's HomeCare Products
Owen McCain, owner of Owen's HomeCare Products, is considering going international. He feels that the products he manufactures will be well-received, especially in developing countries. He wants to understand the exporting process and then scale his exporting activities accordingly.
-Which of the following steps would Owen implement toward the end while developing a successful export strategy?
A) initiation of meetings with intermediaries
B) identification of a potential market
C) commitment of resources
D) matching of market needs to company abilities

Question

Quizplus · Accepted Answer

Commitment of resources is typically the last step in developing a successful export strategy. It involves allocating the necessary funds and personnel to support the export operations. Steps such as identification of potential markets, matching market needs to company abilities, and initiation of meetings with intermediaries are typically taken earlier in the process.