Which of the following statements is true about international promotions?
A) Most companies standardize all aspects of their international promotions to cut costs.
B) Firms that standardize advertising often control campaigns from the home office.
C) Companies that adapt their advertising to different markets project a consistent brand image.
D) Companies discourage blending product and promotional strategies in a communication process.

Question

Quizplus · Accepted Answer

Firms that choose to standardize their advertising campaigns for different international markets often do so for consistency and efficiency reasons, and these campaigns are typically controlled from the company's home office to maintain uniformity across markets.

Which of the Following Statements Is True About International Promotions