A push strategy for international sales is most likely preferable to a pull strategy when ________.
A)there are few prohibitions on advertising
B)the price of the product is high relative to incomes
C)people rely on friends' opinions before buying a product
D)literacy rates are high

Question

Quizplus · Accepted Answer

A push strategy involves using aggressive advertising and sales promotions to push a product onto consumers, which can be costly. This strategy may be more effective for expensive products where the need for education and product awareness is high, but the price may deter potential customers. In this case, a push strategy can be more effective as it helps drive demand and encourages retailers to promote and sell the product.

A Push Strategy for International Sales Is Most Likely Preferable