Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.
-Which promotional strategy would be most appropriate for Silk Industries consumer product line?

Question

Quizplus · Accepted Answer

A pull strategy would be most appropriate for the consumer product line of Silk Industries LLC. This is because the consumer products already have loyal customers worldwide, and a pull strategy would aim to attract even more customers by creating demand for the product through advertising and promotion. This could include targeted online ads, influencer marketing, and promotions or discounts to encourage customers to make a purchase. Vertical and horizontal integration are not promotional strategies, and a push strategy may be more appropriate for the industrial product line.