A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.
A) exclusive
B) intensive
C) two-level
D) selective

Question

Quizplus · Accepted Answer

An exclusive channel provides producers with the highest level of control over the sale of their product by limiting the number of intermediaries involved in the distribution process. The producer selects a limited number of intermediaries such as wholesalers or retailers, who are given exclusive rights to sell the product in a particular geographic area or market segment. This enables the producer to closely manage branding, pricing, and other aspects of product distribution.

A(n)________ Channel Gives Producers a Good Deal of Control Over