A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.
A) one-level channel
B) zero-level channel
C) exclusive channel
D) intensive channel

Question

Quizplus · Accepted Answer

An intensive channel is a distribution channel in which a producer grants the right to sell its product to many resellers. This allows for widespread availability and accessibility of the product in various retail settings. One-level channels involve a single intermediary between the producer and the customer, while zero-level channels involve direct sales from the producer to the customer. An exclusive channel limits distribution to a select few resellers, often in a specific geographic area or market segment.

A Distribution Channel in Which a Producer Grants the Right