Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider a(n)________ channel.

Question

Quizplus · Accepted Answer

Exclusive distribution strategy allows a company to grant the right to sell its products to only a limited number of resellers, ensuring a higher level of control over how its products are marketed and sold.