Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-Old World should pursue a(n)________ channel if it decides to greatly intensify its direct marketing efforts.

Question

Quizplus · Accepted Answer

Zero-level channel, also known as direct marketing channel, is best suited for Old World Ltd. if it decides to greatly intensify its direct marketing efforts. This channel involves direct communication between the manufacturer and the customers without any intermediaries. This would help the manufacturer to have greater control over the distribution process, communicate directly with the target audience, and reduce the overall distribution costs.