A pricing policy in which one selling price is established for all international markets is called ________.
A) dual pricing
B) value-based pricing
C) worldwide pricing
D) target pricing

Question

Quizplus · Accepted Answer

Worldwide pricing is a pricing strategy in which a single price is set for all international markets. This strategy is best suited for companies that have a standardized product or service with consistent costs across markets. It simplifies the pricing process and ensures consistency across borders. Dual pricing involves setting different prices for different markets, while value-based pricing and target pricing are based on different factors such as perceived value and cost respectively. Therefore, the best choice is C - worldwide pricing.

A Pricing Policy in Which One Selling Price Is Established