A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.
A) dual pricing
B) cost-plus pricing
C) penetration pricing
D) premium pricing

Question

Quizplus · Accepted Answer

Dual pricing is a pricing policy in which a product has a different selling price in export markets than it has in the home market. This strategy is often used by companies to take advantage of the price elasticity of demand in different markets, and it can help them to maximize their profits by setting higher prices in markets where customers are willing to pay more. Cost-plus pricing is a pricing strategy in which the selling price of a product is determined by adding a markup to the total cost of production. Penetration pricing is a pricing strategy in which a product is sold at a low price in order to gain market share quickly, while premium pricing is a strategy in which a product is sold at a high price in order to position it as a high-quality, luxury item.

A Pricing Policy in Which a Product Has a Different