Scenario: Scooters Inc.
Scooters Inc. is a producer of pricey scooters. The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population. Ben Driven, vice president of marketing for Scooters Inc., has been asked to review the company's pricing strategy.
-Scooters Inc.has traditionally sold its products at one price in the domestic market and at another price in export markets,which is called a(n)________ pricing strategy.

Question

Quizplus · Accepted Answer

Scooters Inc. uses a dual pricing strategy, which means that they sell their products at different prices in different markets. In this case, they sell their products at one price in the domestic market and at another price in export markets. This is a common practice for companies that want to ensure that their products remain competitive in different markets while still maintaining profitability. Target pricing involves setting a price target based on the perceived value of the product to customers. Value pricing involves setting a price based on the product's perceived value in comparison to other products on the market. Arm's length pricing is a term used in business transactions to describe a fair and unbiased price for a product or service.

Scenario: Scooters Inc. Scooters Inc. Is a Producer of Pricey Scooters. the Company's