The process by which a company extends its control over additional stages of production is called ________.
A) a push strategy
B) a pull strategy
C) vertical integration
D) horizontal integration

Question

Quizplus · Accepted Answer

Vertical integration is the process in which a company extends its control over additional stages of production, either by acquiring a supplier or a distributor. This can include backward integration (acquiring a supplier) or forward integration (acquiring a distributor). Horizontal integration, on the other hand, involves a company acquiring or merging with a competitor. A push strategy is a marketing strategy that involves pushing a product or service onto customers, while a pull strategy involves creating demand for a product or service through advertising and promotion. Therefore, the best choice is C.

The Process by Which a Company Extends Its Control Over