"Global Innovation 1000-Money Isn't Everything." The report by Booz Allen Hamilton Consulting claims that "There is no direct relationship between R&D spending and significant measures of corporate success such as growth,profitability,and shareholder return....However,the pace of corporate R&D spending continues to accelerate,as many executives continue to believe that enhanced innovation is required to fuel their future growth.
The report provides ________ evidence of the ________.

Question

Quizplus · Accepted Answer

The report provides conflicting evidence to the new growth model which claims that profits are linked to innovation, as it states there is no direct relationship between R&D spending and corporate success measures.