_____ is the step of the marketing management process which involves analyzing the position of the marketing division of the firm in terms of its past,present,and future situation.

Question

Quizplus · Accepted Answer

Situational planning is a stage of the marketing planning process involves the analysis of the past, present, likely future in six major areas of concern: (1) the cooperative environment; (2) the competitive environment; (3) the economic environment; (4) the social environment; (5) the political environment; and (6)) the legal environment.

_____ Is the Step of the Marketing Management Process Which