Far-n-Wide,a leading travel agency,wants to implement market segmentation in order to target people who travel at least once a week for business purposes.The ticketing data from all outlets issuing tickets is consolidated in the company database and this is used to identify the consumers who constitute this frequent-flyers segment.What type of research is the company using?
A) Mathematical modeling research
B) Observational research
C) Qualitative research
D) Experimental research

Question

Far-n-Wide,a leading travel agency,wants to implement market segmentation in order to target people who travel at least once a week for business purposes.The ticketing data from all outlets issuing tickets is consolidated in the company database and this is used to identify the consumers who constitute this frequent-flyers segment.What type of research is the company using?
A) Mathematical modeling research
B) Observational research
C) Qualitative research
D) Experimental research

Quizplus · Accepted Answer

Mathematical modeling research often involves secondary data, such as scanner data collected and stored in computer files from retail checkout counters.

Far-N-Wide,a Leading Travel Agency,wants to Implement Market Segmentation in Order