Which of the following marketing research methods allows respondents to answer surveys at their convenience and facilitates evaluation of visual stimuli?
A) Telephone surveys
B) Internet surveys
C) Focus groups
D) Mall intercepts

Question

Which of the following marketing research methods allows respondents to answer surveys at their convenience and facilitates evaluation of visual stimuli?
A) Telephone surveys
B) Internet surveys
C) Focus groups
D) Mall intercepts

Quizplus · Accepted Answer

Two major advantages of internet surveys are that the survey can be answered at the convenience of the respondent and that visual stimuli can be evaluated. In addition, they are inexpensive and quickly executed.

Which of the Following Marketing Research Methods Allows Respondents to Answer