Which of the following best illustrates an external source of data that could be used with a marketing decision support system?
A) Sales record divided by territory
B) Company expenditures on personal selling
C) Organizational costs on advertising
D) Information on technological advances in the field

Question

Which of the following best illustrates an external source of data that could be used with a marketing decision support system? 
A) Sales record divided by territory
B) Company expenditures on personal selling
C) Organizational costs on advertising
D) Information on technological advances in the field

Quizplus · Accepted Answer

External information is gathered from outside the organization and concerns changes in the environment that could influence marketing strategies. External information isneeded concerning changes in global economies and societies, competitors, customers, and technology.

Which of the Following Best Illustrates an External Source of Data