As the mother of the groom,Ann was willing to wear the beige tailored suit that the bride had selected for the wedding until the sales clerk showed Ann a red,off-the-shoulder cocktail dress.Because the sales clerk kept telling Ann how great the dress looked,and the price of the dress was substantially lower than the suit,Ann bought the dress to wear to the wedding.Ann's decision to buy the red dress was a result of _____.

Question

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The price of products and services often influences whether consumers will purchase them at all and, if so, which competitive offering is selected. Advertising, sales promotions, salespeople, and publicity can influence what consumers think about.

As the Mother of the Groom,Ann Was Willing to Wear