Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:
A) manipulate consumer perceptions in order to make them buy the products.
B) offer diverse messages about their products.
C) minimize the amount of information they circulate about their products or brands.
D) utilize appropriate media through which the consumers in the target market are reached.

Question

Quizplus · Accepted Answer

The most effective way for marketers to communicate with their target audience is to use appropriate media channels that they are most likely to see and respond to. This ensures that the message reaches relevant consumers and increases the chances of them taking action. Manipulating perceptions or minimizing information can mislead the consumer and backfire in the long run, causing distrust and negative brand image. Offering diverse messages may confuse the consumer and dilute the brand message. Therefore, utilizing appropriate media channels is the best choice.

Since Consumers Receive So Much Information from Marketers and Screen