Kelly, who wants to buy an exercise machine, sees an advertisement in the local newspaper for a fitness equipment store. She notices that the store showcases the model she wants. This is an example of _____ on product knowledge.
A) group influence
B) situational influence
C) marketing influence
D) product influence

Question

Quizplus · Accepted Answer

The advertisement in the newspaper is a form of marketing influence, as it is designed to inform and persuade potential customers about the product.

Kelly, Who Wants to Buy an Exercise Machine, Sees an Advertisement