For which of the following purchases would a consumer be most likely to engage in limited decision making?
A) The purchase of candy which was selected after the buyer read the fat content on the box
B) The purchase of a gift for a friend
C) The purchase of a 6-pack of beer and a bag of popcorn
D) The renewal of a subscription to Hardware Age, a trade journal, by a hardware store owner

Question

For which of the following purchases would a consumer be most likely to engage in limited decision making? 
A) The purchase of candy which was selected after the buyer read the fat content on the box
B) The purchase of a gift for a friend
C) The purchase of a 6-pack of beer and a bag of popcorn
D) The renewal of a subscription to Hardware Age, a trade journal, by a hardware store owner

Quizplus · Accepted Answer

Limited decision making is more moderate than other decision making processes but still involves some time and effort searching for and comparing alternatives. Marketers of products for which consumers usually do limited decision making often use eye-catching advertising and in-store displays to make consumers aware of their products and encourage consumers to consider buying them.

For Which of the Following Purchases Would a Consumer Be