The advertisement for a diamond necklace says,"A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." The advertisement shows a woman who is wearing the diamonds being openly admired by others.In terms of Maslow's hierarchy,this advertisement is designed to appeal to the consumer's _____.
A) physiological needs
B) esteem needs
C) safety needs
D) self-actualization needs

Question

The advertisement for a diamond necklace says,"A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." The advertisement shows a woman who is wearing the diamonds being openly admired by others.In terms of Maslow's hierarchy,this advertisement is designed to appeal to the consumer's _____.
A) physiological needs
B) esteem needs
C) safety needs
D) self-actualization needs

Quizplus · Accepted Answer

Esteem needs consist of both the need for the self-awareness of importance to others and actual esteem from others.

The Advertisement for a Diamond Necklace Says,"A Quality Diamond of a Carat