Karen wants a new laptop.She has looked at several brands and found one model that has all the specifications she wants and falls within her budget as well.Which of the following stages of the consumer decision making process is Karen currently in?
A) Need recognition
B) Alternative evaluation
C) Purchase decision
D) Postpurchase evaluation

Question

Quizplus · Accepted Answer

During the process of collecting information or, in some cases, after information is acquired, the consumer evaluates alternatives on the basis of what he or she has learned.

Karen Wants a New Laptop